Contact gradient background
story

Lake Tahoe Luxury: Dining at The Grille at The Chateau

Client
The Grille at The Chateau
Location
Lake Tahoe
Timeline
3 Weeks

Nestled between the serene Lake Tahoe and the Incline Village Championship Golf Course, The Grille at The Chateau serves as a perfect retreat for those seeking to unwind after a day on the slopes or the links, providing a blend of sophisticated cuisine and stunning views.

Drawing inspiration from its majestic greens, the Flapjack team crafted a menu that captures the essence of high-end resort dining. Each dish is presented with elegant, refined artwork and enticing descriptions, guiding guests through a culinary journey that matches the grandeur of the landscape. The Grille at The Chateau’s menu is designed to enhance the luxury and relaxation that guests expect, all while they soak in the breathtaking vistas of Lake Tahoe and its sorounding greens.

Challenge
Define a unique menu language
Solution
Building a menu with purpose
Result
Brand awareness, customer loyalty & sales