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From Israel to Brooklyn: Love Letters to Tel Aviv

Client
Reunion
Location
New York
Timeline
4 Weeks

Nestled within the bustling streets of Williamsburg, New York, Reunion invites diners to indulge in the rich tapestry of Israeli cuisine. This chic culinary destination boasts an enticing array of authentic dishes, from flavorful falafel to juicy shawarma, complemented by refreshing cocktails and carefully crafted small plates.

Drawing inspiration from the vibrant culture of Israel, the Flapjack team meticulously crafted a menu reminiscent of love letters from Tel Aviv. Each dish is presented with subtle yet captivating artwork and enticing descriptions, guiding guests on a delightful culinary journey through the lively streets of Tel Aviv, all within the heart of Brooklyn.

Challenge
Define a unique menu language
Solution
Building a menu with purpose
Result
Brand awareness, customer loyalty & sales