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The Classical Diner Reimagined

Client
Moxie Breakfast
Location
New Haven
Timeline
2 Weeks

Nestled in the outskirts of East Haven Connecticut, Moxie Breakfast is a delightfully classic diner. With a charming ambiance, an array of homey offerings, and a commitment to quality ingredients, Moxie Breakfast has quickly become a local breakfast hotspot.

Drawing inspiration from the timeless charm of diners and Moxie's bright colors, the Flapjack team meticulously designed their menu to offer a nostalgic yet innovative design.

Challenge
Define a unique menu language
Solution
Building a menu with purpose
Result
Brand awareness, customer loyalty & sales