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The Minimalist Elegance of Izumi

Client
Izumi Steak House
Location
Las Vegas
Timeline
3 Weeks

Tucked away on the outskirts of Las Vegas, Izumi Steak House invites guests to indulge in the artistry of sizzling hibachi grills and masterful teppanyaki chefs. This hidden gem offers a tempting array of classic martinis, fresh sushi, and hearty steaks.

Drawing inspiration from traditional Japanese calligraphy, the Flapjack team meticulously designed a menu featuring simple fonts, clean illustrations, and vibrant colors. With bespoke drawings and enticing descriptions, diners can easily navigate the delectable offerings and enjoy a truly memorable meal.

Challenge
Define a unique menu language
Solution
Building a menu with purpose
Result
Brand awareness, customer loyalty & sales