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Healthy & Vibrant: Be Well's New Menu

Client
Be Well Bakery and Cafe
Location
Philadelphia
Timeline
3 Weeks

Nestled just outside Philadelphia, Be Well invites patrons to savor the perfect fusion of a healthy bakery and a juice cafe. This serene haven offers an enticing selection of freshly baked goods and rejuvenating juices, crafted with the finest natural ingredients to promote wellness and vitality.

Inspired by Be Well's vibrant energy and commitment to health, the Flapjack team meticulously designed a menu that reflects the essence of wholesome living. Each item is presented with sleek inviting artwork, guiding guests through a delightful experience. From nourishing smoothies to guilt-free pastries, the Be Well menu is a testament to the harmonious blend of flavor and well-being.

Challenge
Define a unique menu language
Solution
Building a menu with purpose
Result
Brand awareness, customer loyalty & sales