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“Since the launch of our post-Covid food program a we have seen a significant revenue increase in our food program! Especially items that have the highest margins for us.”
Based in San Francisco’s historic Marina district, The Brixton is a classic watering hole known for its diverse cocktails and fun atmosphere. Using The Brixton’s sales data and food costing, Flapjack ran multi-dimensional analysis ranking dishes and categories against each other based on profitability and popularity.
The analysis concluded that the sale of upsells such as cocktails and sides could be increased if they were placed in a more prominent section on the menu. Flapjack's experienced design team produced a visually stunning menu that emphasized the Brixton’s cocktail and higher-margin dishes. The new menu subtly nudged customers towards larger covers and a better customer experience.
How to Increase the average spend per customer
Position side and add-ons in a more prominent section of the menu
8% average increase in sales of sides, add-ons, and emphasized items
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